Website Marketing Consulting – 60 Minutes

How to Make the Meeting Valuable

To make your session valuable, come prepared with the following:

• Who are your best customers?
• What are their challenges?
• How does your business solve their problems?
• What’s your budget?

Successful marketing starts with understanding your customers, especially your best customers. These are the 20% of your customers who represent 80% of your revenue. Your numbers may be different but every business is dominated by a small percentage of best customers. Understanding them, who they are and why they use your product or service, is a key first step.

Having a budget is also key to this. Much of the success in digital marketing can be traced to testing. Testing means patience. Having a clear understanding of your budget, especially the allowable cost per order will give you the patience you need to achieve success with digital marketing.