Press Room

The Do Zone

June 10, 2025

In this episode, marketing expert James Hipkin shares insights from his 40+ years of experience, highlighting the power of simplicity in digital marketing. He breaks down how understanding the customer journey leads to more effective messaging and explains why delivering the right message to the right person at the right time is crucial. James also offers actionable tips on optimizing websites to build trust and introduces a fresh take on CTAs, focusing on creating clear, intentional pathways instead.

Listen to the podcast by clicking here: Unlocking Growth with Effective Website Strategies with James Hipkin

Your Intended Message

June 5, 2025

In this episode, James Hipkin unpacks the essential mindset shift from inside-out to outside-in marketing, showing why customer empathy is a marketer’s most powerful tool. He explains how websites should confirm rather than convert, why traditional call-to-actions often fail, and what it means to create “people like you” pathways for different audiences. James also dives into the role of micro-transactions in building trust, the six elements your homepage must deliver in under six seconds, and how to use testimonials and trust signals effectively. He shares insights on the real purpose of SEO, understanding search intent, and how AI can be used to build customer avatars and journey maps affordably. Throughout, James emphasizes the importance of strategy, measurement, and empathy in successful marketing.

Listen to the podcast by clicking here: Empathy in Marketing: James Hipkin

Shine On Success

June 4, 2025

In this episode, Dionne Malush interviews marketing veteran James Hipkin, who has navigated decades of industry disruption, worked with some of the world’s most recognized brands, and still believes the most powerful strategy is human connection. From overcoming burnout to building systems that serve both businesses and customers, this conversation is packed with hard-won lessons and fresh insights. Together, they explore the shift from shouting to guiding, why most small business marketing efforts fail and how to fix them, a powerful reframe that goes beyond the typical “call to action,” and the underrated value of humor, humility, and curiosity in today’s marketing landscape.

Listen to the podcast by clicking here: Walking Through Fire: What Resilient Marketers Know That Other Don’t

The Grampion Podcast – Grandpa Chats with Champions

May 27, 2025

In this conversation, Jim Tracy interviews James Hipkin, a veteran in the digital marketing field, discussing the evolution of marketing, the importance of understanding customer needs, and the shift from traditional marketing approaches to more customer-centric strategies. They explore the significance of effective website messaging, the value of identifying key customer segments, and the impact of tailored marketing strategies on business growth, particularly for small businesses. The discussion also highlights practical examples and case studies that illustrate successful marketing transformations. In this conversation, James Hipkin discusses the challenges small businesses face with SEO, emphasizing the importance of keyword research and understanding customer intent. He highlights the necessity of measurement in marketing strategies, pointing out common website mistakes and the critical need for fast-loading pages. The discussion also covers the significance of engaging visitors quickly and the role of social media as a supplementary tool rather than a primary marketing strategy. Finally, Hipkin stresses the importance of owning digital assets like websites and email lists to ensure long-term success in digital marketing.

Listen to the podcast by clicking here: Outside-In Marketing with James Hipkin

Secrets of the High Demand Coach Podcast

May 20, 2025

In this successful episode, James Hipkin, CEO and Founder of Inn8ly, shares how he helps founders achieve extraordinary success, by mastering digital marketing.

You will discover:

– The biggest mistake brands make when defining who they market to

– Why every startup entrepreneur needs to excel at digital marketing

– How to figure out which digital channels you should be on

Listen to the podcast by clicking here: How to Only Market to Your Best Customers with James Hipkin (Stages 2, 3) – Ep. 289

Sales & Cigars

May 20, 2025

In this episode, host Walter Crosby is joined by marketing professional James Hipkin to discuss common marketing mistakes business owners make and how to better align marketing strategies with customer needs. To begin, James emphasizes that a company’s greatest growthengine is its current customer base. By understanding and nurturing relationships with existing customers, businesses can drive referrals and scale more effectively.

Listen to the podcast by clicking here: Provide a Pathway, Not a Call to Action with James Hipkin | Episode 220

Marketing Boost Solutions

May 12, 2025

In this episode, James shares the #1 digital tactic every business should be using, how to harness the power of AI to identify and nurture your most profitable customers, and the secret to building a marketing ecosystem that drives long-term growth. Whether you’re tired of wasting money on scattered strategies or looking for clarity in a digital world full of noise, this conversation is your roadmap. It’s smart, it’s simple, and it’s built to help you grow. Grab your notebook—James drops gold from start to finish.

Listen to the podcast by clicking here: The #1 Digital Marketing Tactic Small Businesses Can’t Afford to Miss | James Hipkin

Podcasting Unlocked

April 24, 2025

In this episode of Podcasting Unlocked, Alesia interviews marketing expert James Hipkin about crucial digital marketing strategies for podcasters. Learn how to leverage your website and email list to build your brand, attract more listeners, and avoid common digital marketing pitfalls. James shares practical tips on SEO optimization, content creation, search intent, email automation, and why your website is your most valuable digital asset. Whether you’re a beginner or looking to level up your podcast marketing, this episode is packed with actionable advice to help you grow your audience and reach your goals.

Listen to the podcast by clicking here: Digital Marketing for Podcasters: Website & Email Strategies to Grow Your Audience

Your Digital Marketing Coach Podcast with Neal Schaffer

March 21, 2025

What do rock & roll and high-converting websites have in common? More than you’d expect! In this episode of Your Digital Marketing Coach podcast, James Hipkin (Founder of Inn8ly) shares his unconventional yet powerful website growth strategies that help small businesses build trust, increase engagement, and maximize ROI. Drawing from his rock tour management experience, James reveals how adaptability, audience engagement, and strategic microtransactions can turn any website into a conversion engine. Plus, we dive into AI-powered marketing, showing how even small businesses can compete with big brands by leveraging customer insights and automation. Key Takeaways: ✅ Make Every Click Count – How to guide visitors through trust-building microtransactions that lead to bigger sales. ✅ Rock Your Marketing – What rock tour lessons teach us about digital customer engagement. ✅ AI for Small Businesses – How to use AI insights to create big-brand customer experiences—without a big budget. Plus, we uncover the biggest website mistakes businesses make and how to fix them for better conversions!

Listen to the podcast by clicking here: From Rock and Roll to ROI: Unconventional Strategies for Website Success

The Branding Laboratory

March 13, 2025

🎙️ Key Takeaways from “The Branding Laboratory” with James Hipkin 🚀 🌟 1. The Power of Strategy in Digital Marketing Strategy is the backbone of successful marketing. Without it, even the best tactics fall flat. Focus on understanding your audience’s pain points and journey to create impactful marketing. 🎯 2. Stop Selling, Start Serving Shift from “calls to action” to creating “pathways” that guide your audience naturally. Build trust by confirming you understand your customer’s problem before pushing for a sale. 💡 3. Website Essentials: The 6-Second Rule Page Load Speed: Fast loading builds trust. Consistency: Ensure branding is clear and recognizable. Benefit-Oriented Messaging: Lead with how you solve problems. Social Proof: Use testimonials and credentials to build credibility. Easy-to-Consume Content: Use visuals and white space effectively. Visuals That Guide: Use imagery to direct attention to key messages. 🎸 4. From Rock & Roll to Digital Marketing James’ journey from managing rock bands to leading digital marketing agencies shows the importance of empathy and discipline in business. His music background taught him the value of harmony and dissonance, which he applies to marketing. 📊 5. Data-Driven Decisions Over Gut Instincts Data doesn’t lie. Use it to understand your audience and refine your strategy. Loyalty and customer lifetime value are key metrics for long-term success. 🤝 6. Leadership & Emotional Intelligence Leadership is about frequent, gentle guidance, not micromanagement. Mistakes are opportunities to improve systems, not just blame individuals. 🚀 7. The Future of Digital Marketing Focus on creating value for your audience, not chasing trends. Use tools like Pinterest and AI to enhance your strategy, but always prioritize relevance and usefulness

Listen to the podcast by clicking here: The Power of Pathways: James Hipkin Reveals How to Drive Engagement & Conversions