Welcome – James’ Press Listings
Invite James to be an expert guest on YOUR podcast, broadcast, or another platform — live or virtual.
Use this link to book a time that works for you. Zoom information will be included in the meeting invite.
On this page, you will find a sampling of recent podcast interviews. They feature James’ perspective on digital marketing, website User Experience (UX), and how to create value using digital marketing; value for your customers and value for your business.
Recent Podcasts
Practice Growth HQ
August 28, 2024
In this episode of Practice Growth HQ, I chat with marketing expert James Hipkin, who brings over 40 years of experience working with iconic brands like Apple, Nestle, and Toyota. James doesn’t mess around – he shares practical, no-fluff strategies that can help take your practice from six figures to seven figures and beyond.
If you’re keen to understand how to optimise your marketing funnels, build better patient relationships, and figure out who your top clients really are, you won’t want to miss this episode!
Listen to the Podcast by clicking here: How to Grow Your Practice from Six to Seven Figures – With James Hipkin
Invisible to Invincible Podcast: Marketing and Branding for High Achievers
August 15, 2024
In this inspiring episode of the Invisible to Invincible podcast, host Kendra Losee sits down with Bonnie Conrad, a military spouse who transitioned from crafting farmhouse furniture to becoming a sought-after digital marketing strategist at Inn8ly.
Bonnie shares her remarkable journey of frequent relocations, starting and growing her businesses, and the importance of adaptability in the face of constant change.
You’ll be captivated by Bonnie’s passion for helping small business owners, particularly fellow military spouses, in mastering the complexities of digital marketing. She highlights actionable advice on navigating business pivots, maintaining a healthy work-life balance, and effectively leveraging digital tools to drive growth.
This conversation unveils the secrets to turning challenges into opportunities, making it a must-listen for aspiring entrepreneurs looking to step out of the shadows and position themselves as industry leaders. Tune in to learn how Bonnie’s story can inspire you to reinvent yourself, stay flexible, and unlock your true potential.
Listen to the Podcast by clicking here: EP 032 | How One Military Spouse Mastered the Art of Successful Business Pivots with Bonnie Conrad
Branded
August 13, 2024
In this episode, we’re going online to talk about website strategy, personal branding, and SEO with our special guest, James Hipkin. James is an expert in websites and SEO, and he brings a wealth of knowledge to today’s discussion. We cover why small business owners need to be selective about their SEO efforts, the importance of personal branding, and how to engage visitors on your website effectively.
Listen to the Podcast by clicking here: How to Engage Website Visitors in Six Seconds or Less
The Book Leads: Impactful Books for Life & Leadership
August 11, 2024
Over a 40-year career, James has worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what’s important. Marketing, done well, creates value for customers and the business.
Listen to the Podcast by clicking here: EP107: James Hipkin & His Book, Journey to Success: Digital Marketing for Small Business Owners
Talking With Experts with Chris Cownden
July 26, 2024
In this episode, James Hipkin from Inn8ly talks about subscription-based business models and how to generate efficient and effective recurring revenue at a small cost for small businesses. He shares his 4 decades of experience in digital marketing, email marketing, relationship marketing, web design, search engine optimization and more.
Listen to the Podcast by clicking here: EP29 Subscription Based Business Models For Small Businesses with James Hipkin
Digital Marketing Masters Podcast
July 26, 2024
In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of “Journey to Success: Digital Marketing for Small Business Owners.” James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing.
James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation touches on the importance of website performance, clear messaging, and the pitfalls of focusing too much on aesthetics without a solid strategy.
Matt and James also delve into the use of AI in marketing, sharing practical examples of how AI can assist in creating effective marketing strategies and content. They discuss the benefits of using AI tools to generate customer avatars, journey maps, and even color palettes for websites. The episode wraps up with a discussion on the future of AI in marketing and how small business owners can leverage these tools to stay competitive.
Don’t miss this insightful episode filled with practical tips and strategies for improving your digital marketing efforts. Whether you’re a seasoned marketer or a small business owner just starting out, there’s something valuable for everyone in this conversation.
Listen to the Podcast by clicking here: Mastering Marketing Strategies with James Hipkin (257)
Marketing in the Age of AI
July 25, 2024
Episode Overview: In this episode of Marketing in the Age of AI, we dive deep into the essentials of web design, strategic implementation, and the latest AI tools poised to revolutionize the industry. Join us as James Hipkin and Jeff Borschowa share their expert insights on avoiding common pitfalls in small business websites and marketing campaigns.
Listen to the Podcast by clicking here: James Hipkin and Jeff Borschowa Interview
Stop the Scroll Podcast
July 14, 2024
Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about Pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind’s AI capabilities have not only enhanced their efficiency…
Listen to the Podcast by clicking here: The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad
Marketing Strategy Academy Podcast
July 3, 2024
Hey there! Have you ever wondered how to track the effectiveness of your marketing campaigns down to the last detail? Today, we’re diving into the world of UTM codes, powerful tracking tools that can transform your marketing strategy. Grab a coffee and get comfy, because you’re about to discover some game-changing secrets!
Listen to the Podcast by clicking here: 206 | Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy with Bonnie Conrad of Inn8ly
Wednesday Wisdom Podcast
May 31, 2024
With over 40 years in the marketing and advertising industry, James has a wealth of experience and insights. Since 2010, he has been at the forefront of digital marketing, helping his clients achieve significant growth through innovative online strategies.
James has worked with some of the biggest brands, including Sprint, Apple, Wells Fargo Online Bank, Nestlé, and Toyota. His clients value his straightforward, no-nonsense approach and practical advice. He brings a wealth of stories and lessons from his career, each one filled with valuable insights.
Nowadays, James focuses on helping small business owners and entrepreneurs grow their businesses. He emphasizes the importance of a strong online presence, particularly a well-designed website, to drive business success. His approach has helped many six-figure businesses scale up to seven and even eight figures.
James’s stories are not only informative but also highly entertaining. His humor and positive attitude make learning about marketing enjoyable. While he loves to keep things light and fun, he never loses sight of the core objective: creating real value for both customers and businesses
Listen to the Podcast by clicking here: Six Ways to Engage Website Visitors in Six Seconds or Less with James Hipkin
Remarkable Marketing Podcast
Mar. 31, 2024
In this episode, James delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach can DOUBLE a business’s performance. He champions a shift from traditional ‘call to action’ to creating ‘pathways’ for customers, fostering a more personalized and inviting digital interaction. For businesses looking to improve their digital marketing strategies and website effectiveness, James offers practical insights and actionable advice.
Listen to the Podcast or read the summary by clicking here: Why are Most Web Sites Terrible? And What is the Best Web Site Strategy?
SIMPLI.FI TV
Feb. 8, 2024
James Hipkin, talks about the evolution of digital marketing strategies and the role of AI in 2023. James highlights the transformation from digital marketing being an afterthought to its current integral role in overall marketing strategies. He emphasizes the importance of a customer-first approach and the potential impact of AI in the field. Furthermore, James sheds light on the most common mistake marketers make: the absence of a strategic approach, with websites often failing to align with customers’ needs and objectives. The conversation provides valuable insights for both seasoned marketers and those looking to navigate the ever-changing landscape of digital marketing.
Listen to the Podcast or read the summary by clicking here: The Evolution of Digital Marketing | James Hipkin
The Business Ownership Podcast
Oct. 31, 2022
We do a deep dive into the six ways to engage website visitors in six seconds or less. We touch on B2C and B2B applications. Learn how to improve the user’s experience, which leads to more value for your customers and your business.
Engage Website Visitors In Six Seconds Or Less – James Hipkin
Built to Scale
Oct 16, 2022
There are three things that I think you’ll really love about this episode:
- Using your current capabilities and resources to expand your business in innovative ways. He has a really unique approach that I think you’re going to really love.
- Staying client-centric, and how that’s important not just for growing your business in terms of marketing but also retaining your business.
- How to intelligently add another avenue in your business or another offer to your business. This is something that I see a lot of entrepreneurs struggle with. So I dove into it and asked him how he could launch a secondary offer so successfully, and he gave us the number one strategy to make that an inevitability, and it’s going to blow your mind what it is.
Listen to the Podcast or read the full summary by clicking here: Built to Scale – Ep 29
Marketing Wizards Inner Circle
Sept 16, 2022
In this episode of the Marketing Wizards Inner Circle, the amazing James Hipkin from Red8 Interactive dives into the nitty gritty of how to ensure your website POPS!
Listen to the Podcast or read the full summary by clicking here: Get More From Your Website Right Away
B2B Marketers on a Mission – Building Better Marketing Funnels – A Three-Part Series
Sept 6, 13, and 27 2022
Creating, implementing, and measuring the results of activities within a marketing funnel is a challenge that B2B marketers constantly face. What should they focus on? How should they measure success? What should they base their marketing activities on?
In this three-part series, I’m joined by Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and our host B2B Consultant Christian Klepp, Co-Founder Einblick, to talk about the marketing funnel.
E-Commerce Secrets to Scale Podcast
Aug 23, 2022
I’m happy to announce that the podcast episode I recorded with Tanner Scott for E-commerce Secrets to Scale is live.
We discussed Relationship Marketing and RFM Analysis and explored how using both strategies will help any e-commerce brand increase customer lifetime value.
“What James talks about in this episode absolutely blew me away. You definitely don’t want to miss out on this episode!” ~ Tanner Scott
Listen to the Podcast or read the summary by clicking here: E-Commerce Secrets to Scale – Episode 92
Business by Referral Podcast
Aug 23, 2022
I joined Virginia Muzquiz on the Business by Referral Podcast. It was a far-ranging conversation that covered many topics of interest to any business owner.
In particular, we discussed the five relationship marketing principles and how using them will result in more high-quality customers who stay with you for a long time.
Who here doesn’t want more high-value customers?
Listen to the podcast for all the details.
Listen to the Podcast or read the summary by clicking here: Business by Referral: Win Their Attention in 6 Seconds or Less
She Coaches Coaches Podcast
July 31, 2022
Coaches, your website is the most valuable digital asset that you own. In my free-flowing conversation with the amazing Candy Motzek, host of the She Coaches Coaches podcast, we dig into online marketing and how your website maximizes your investment in digital marketing.
Listen to the Podcast or read the summary by clicking here: Digital Marketing for Online Entrepreneurs
Beyond Success
May 30, 2022
In today’s Beyond Success podcast guest, James Hipkin from Red8 Interactive speaks with Daniel Mangena from DreamwithDan.com about why your website is your most valuable, digital asset.
Listen to the Podcast or read the summary by clicking here: Your Website Has 6 Seconds or Less | James Hipkin
More Perfect Marketing
May 26, 2022
In today’s More Perfect Marketing podcast guest, James Hipkin from Red8 Interactive speaks with David Baer from Baer On Marketing about website design for small businesses.
Listen to the Podcast or read the summary by clicking here: The One About Reflecting The Buyer’s Journey on Your Website (with James Hipkin)
Books Open Doors
April 6, 2022
In today’s Books Open Doors podcast guest, James Hipkin from Red8 Interactive speaks with Ellen Violette – a multiple #1 bestselling author, award-winning book and business coach, host of the Books Business Abundance Podcast, CEO of Create a Splash Marketing & Grammy-nominated songwriter about why your website is the most important digital asset to own, and how to get visitors to stay and engage, buy more books, products, programs, and/or services, and become customers for life!
Listen to the Podcast or read the summary by clicking here: Episode 116: 6 Ways to Convince Visitors to Stay On Your Website for More Sales with James Hipkin
Author to Authority
April 3, 2022
In today’s Author to Authority podcast guest, James Hipkin from Red8 Interactive speaks with Kim Thompson-Pinder – host of the Author To Authority Podcast about easy ways that you can improve your website and see immediate results.
Listen to the Podcast or read the summary by clicking here: Common Website Mistakes Entrepreneurs Make With Kim Thompson-Pinder and James Hipkin
Nine-Five Podcast
March 30, 2022
In today’s Nine-Five Podcast podcast guest, James Hipkin from Red8 Interactive speaks with Nick Nalbach from Nine-Five Freedom about the Hub and Spoke framework for creating a full-fledged digital marketing strategy that actually builds trust and credibility with your future clients and customers.
Listen to the Podcast or read the summary by clicking here: Cutting Through the Digital Marketing B.S. [James Hipkin]
Focus & Freedom for Entrepreneurs
March 29, 2022
In today’s Focus & Freedom for Entrepreneurs podcast guest, James Hipkin from Red8 Interactive speaks with Val Low from ValLow about the customer journey of why the first purchase isn’t as important as the second purchase and building a customer relationship marketing program. Marketing is about who your ideal customer is and what’s their journey.
Listen to the Podcast or read the summary by clicking here: A Marketing Program for Customers with James Hipkin
One Big Tip
March 18, 2022
In today’s One Big Tip podcast guest, James Hipkin from Red8 Interactive speaks with Jeff Mendelson from Jeff Mendelson Podcast Superhero about Hub and Spoke Strategy.
Listen to the Podcast or read the summary by clicking here: E215 – The Hub and Spoke Strategy: How Holistic & Comprehensive Digital Marketing Wins | with James Hipkin
Power Lunch Live Podcast
March 11, 2022
In today’s Power Lunch Live Podcast podcast guest, James Hipkin from Red8 Interactive speaks with Michael Whitehouse – Networker, Connector, Speaker about six ways to engage website visitors in six seconds or less.
Listen to the Podcast or read the summary by clicking here: Power Lunch with Melissa Van Oss, Irene Gutmann, James Hipkin, Nicole Shir
The Thoughtful Entrepreneur
February 20, 2022
In today’s Thoughtful Entrepreneur podcast guest, James Hipkin from Red8 Interactive speaks with Josh Elledge from Founder & CEO of UpMyInfluence.com about cost-effective subscription-based software for small businesses.
Listen to the Podcast or read the summary by clicking here: 1079 – Competent, Cost-Effective Outsourced Website Development with Inn8ly’s James Hipkin
Wired for Success Podcast
January 19, 2022
In today’s Wired for Success Podcast podcast guest, James Hipkin from Red8 Interactive speaks with Claudia Garbutt – scientist and mindset & high-performance coach about reaching your target audience with the right message.
Listen to the Podcast or read the summary by clicking here: Wired For Success Podcast Episode #68: Reaching Your Target Audience with the Right Message with James Hipkin
The Rialto Marketing Podcast
December 31, 2021
In today’s The Rialto Marketing Podcast podcast guest, James Hipkin from Red8 Interactive speaks with Tim Fitzpatrick from The Rialto Marketing Podcast about a simple, yet effective marketing strategy you don’t want to miss.
Listen to the Podcast or read the summary by clicking here: 131. Marketing Can Be Simple With This Strategy
The Round Table Talk Show
December 17, 2021
In today’s The Round Table Talk Show podcast guest, James Hipkin from Red8 Interactive speaks with Sharifah Hardie – a business consultant, diversity, equity and inclusion expert and influencer about websites and helping the rest of us understand online marketing.
Listen to the Podcast or read the summary by clicking here: Dec 17th episode of The Round Table Talk Show with Sharifah Hardie
The Science of CX
December 10, 2021
In today’s The Science of CX podcast guest, James Hipkin from Red8 Interactive speaks with Steve Pappas – Founder and Podcaster of The Science of CX about helping business owners understand how they can use their website and digital marketing to grow.
Listen to the Podcast or read the summary by clicking here: James Hipkin: The 5 Ways Customers Contribute Revenue
Messages and Methods
December 1, 2021
In today’s Messages and Methods podcast guest, James Hipkin from Red8 Interactive speaks with Shelley and Toby from AKG Media Studio about Hub and Spoke Strategy.
Listen to the Podcast or read the summary by clicking here: The Hub and Spoke Digital Marketing Strategy with James Hipkin
Talking with Experts
November 23, 2021
In today’s Talking with Experts podcast guest, James Hipkin from Red8 Interactive speaks with Chris Cownden – The Expert Whisperer who currently works as a Partner Success Manager for AppSumo about incredible lessons that he has learnt over the last 40 years of his marketing career, building infrastructure for corporate websites and now working closely to support small businesses.
Listen to the Podcast or read the summary by clicking here: Subscription Based Business Models with James Hipkin
The Hummingbird Academy
November 23, 2021
In today’s The Hummingbird Academy podcast guest, James Hipkin from Red8 Interactive speaks with Zhanna Shpits – a Custom Song Producer, award-winning performing artist and entrepreneur, speaker and a trainer about six ways to convince website visitors to stay, in six seconds or less.
Listen to the Podcast or read the summary by clicking here: Dream Big with Zhanna. Inspiring you to Re-Ignite, Re-Fire and Re-Fuel Your Life
B2B Marketing on a Mission
November 17, 2021
In today’s B2B Marketing on a Mission podcast guest, James Hipkin from Red8 Interactive speaks with Christian Klepp – host and co-founder of EINBLICK Consulting about helping B2B marketers and entrepreneurs navigate the ins and outs of digital marketing in an easy to understand and jargon-free way.
Listen to the Podcast or read the summary by clicking here: How to Strategically Use Digital Marketing to Build Your B2B Website
The Tim Gillette Show
November 11, 2021
In today’s The Tim Gillette Show podcast guest, James Hipkin from Red8 Interactive speaks with Tim Gillette – an award winning blogger, three time number 1 best selling author, speaker, and Creator of Simple Easy Marketing about finding online solutions as well as solutions for his clients.
Listen to the Podcast or read the summary by clicking here: James Hipkin joins the Tim Gillette Show S7 Ep16
The Entrepreneur MBA Podcast
October 27, 2021
In today’s Entrepreneur MBA podcast, James Hipkin from Red8 Interactive speaks with Stephen Halasnik from Financing Solutions, a leading provider of small business lines of credit, about how one of his clients doubled in revenue using the hub and spoke about digital marketing strategy.
Listen to the Podcast or read the summary by clicking here: How a Client’s Digital Marketing Strategy Helps a Company Double in Revenue
Future of Email Podcast Interview
October 19, 2021
In today’s Future of Email Podcast Interview podcast guest, James Hipkin from Red8 Interactive speaks with Matthew Dunn from CampaignGenius.io about strategic marketing.
Listen to the Podcast or read the summary by clicking here: A Conversation with James Hipkin of Inn8ly
More Perfect Marketing
September 27, 2021
In today’s More Perfect Marketing podcast guest, James Hipkin from Red8 Interactive speaks with David Baer from Baer On Marketing about an affordable solution for your company’s web needs.
Listen to the Podcast or read the summary by clicking here: The One About Making Websites Easier for Small Businesses (with James Hipkin)
Hook SEO Digital Marketing
July 15, 2021
In today’s Hook SEO Digital Marketing podcast guest, James Hipkin from Red8 Interactive speaks with Matt Rouse about how typing marketing tactics together, to bring people to a marketing hub can improve how all the parts function. Where is the hub? Find out.
Listen to the Podcast or read the summary by clicking here: 188 – The Hub and Spoke Marketing System With James Hipkin