Your cart is currently empty!

Press Room
Welcome to the Inn8ly Press Room

Looking for dynamic guests to inspire your audience? Book James Hipkin or Bonnie Conrad for your podcast, broadcast, or live event.
James, CEO of Red 8 Interactive and Inn8ly, helps business owners grow through smarter marketing and optimized websites.
He’s eager to share his cutting-edge AI tool that turns guided customer interviews into actionable insights, helping businesses build stronger, more targeted campaigns.
Bonnie, a data-driven marketing expert, empowers entrepreneurs to boost conversions using UTM codes and smarter analytics.
Her insights are especially valuable for entrepreneurs aiming to increase engagement and success.
Browse their latest interviews below, and book a time that works for you using this link for James and this link for Bonnie. Zoom details will be included.
Recently Released Podcast Appearances
The Do Zone
June 10, 2025
In this episode, marketing expert James Hipkin shares insights from his 40+ years of experience, highlighting the power of simplicity in digital marketing. He breaks down how understanding the customer journey leads to more effective messaging and explains why delivering the right message to the right person at the right time is crucial. James also offers actionable tips on optimizing websites to build trust and introduces a fresh take on CTAs, focusing on creating clear, intentional pathways instead.
Listen to the podcast by clicking here: Unlocking Growth with Effective Website Strategies with James Hipkin
Your Intended Message
June 5, 2025
In this episode, James Hipkin unpacks the essential mindset shift from inside-out to outside-in marketing, showing why customer empathy is a marketer’s most powerful tool. He explains how websites should confirm rather than convert, why traditional call-to-actions often fail, and what it means to create “people like you” pathways for different audiences. James also dives into the role of micro-transactions in building trust, the six elements your homepage must deliver in under six seconds, and how to use testimonials and trust signals effectively. He shares insights on the real purpose of SEO, understanding search intent, and how AI can be used to build customer avatars and journey maps affordably. Throughout, James emphasizes the importance of strategy, measurement, and empathy in successful marketing.
Listen to the podcast by clicking here: Empathy in Marketing: James Hipkin

Shine On Success
June 4, 2025
In this episode, Dionne Malush interviews marketing veteran James Hipkin, who has navigated decades of industry disruption, worked with some of the world’s most recognized brands, and still believes the most powerful strategy is human connection. From overcoming burnout to building systems that serve both businesses and customers, this conversation is packed with hard-won lessons and fresh insights. Together, they explore the shift from shouting to guiding, why most small business marketing efforts fail and how to fix them, a powerful reframe that goes beyond the typical “call to action,” and the underrated value of humor, humility, and curiosity in today’s marketing landscape.
Listen to the podcast by clicking here: Walking Through Fire: What Resilient Marketers Know That Other Don’t
The Grampion Podcast – Grandpa Chats with Champions
May 27, 2025
In this conversation, Jim Tracy interviews James Hipkin, a veteran in the digital marketing field, discussing the evolution of marketing, the importance of understanding customer needs, and the shift from traditional marketing approaches to more customer-centric strategies. They explore the significance of effective website messaging, the value of identifying key customer segments, and the impact of tailored marketing strategies on business growth, particularly for small businesses. The discussion also highlights practical examples and case studies that illustrate successful marketing transformations. In this conversation, James Hipkin discusses the challenges small businesses face with SEO, emphasizing the importance of keyword research and understanding customer intent. He highlights the necessity of measurement in marketing strategies, pointing out common website mistakes and the critical need for fast-loading pages. The discussion also covers the significance of engaging visitors quickly and the role of social media as a supplementary tool rather than a primary marketing strategy. Finally, Hipkin stresses the importance of owning digital assets like websites and email lists to ensure long-term success in digital marketing.
Listen to the podcast by clicking here: Outside-In Marketing with James Hipkin
Secrets of the High Demand Coach Podcast
May 20, 2025
In this successful episode, James Hipkin, CEO and Founder of Inn8ly, shares how he helps founders achieve extraordinary success, by mastering digital marketing.
You will discover:
– The biggest mistake brands make when defining who they market to
– Why every startup entrepreneur needs to excel at digital marketing
– How to figure out which digital channels you should be on
Listen to the podcast by clicking here: How to Only Market to Your Best Customers with James Hipkin (Stages 2, 3) – Ep. 289
Sales & Cigars
May 20, 2025
In this episode, host Walter Crosby is joined by marketing professional James Hipkin to discuss common marketing mistakes business owners make and how to better align marketing strategies with customer needs. To begin, James emphasizes that a company’s greatest growthengine is its current customer base. By understanding and nurturing relationships with existing customers, businesses can drive referrals and scale more effectively.
Listen to the podcast by clicking here: Provide a Pathway, Not a Call to Action with James Hipkin | Episode 220
Marketing Boost Solutions
May 12, 2025
In this episode, James shares the #1 digital tactic every business should be using, how to harness the power of AI to identify and nurture your most profitable customers, and the secret to building a marketing ecosystem that drives long-term growth. Whether you’re tired of wasting money on scattered strategies or looking for clarity in a digital world full of noise, this conversation is your roadmap. It’s smart, it’s simple, and it’s built to help you grow. Grab your notebook—James drops gold from start to finish.
Listen to the podcast by clicking here: The #1 Digital Marketing Tactic Small Businesses Can’t Afford to Miss | James Hipkin
Podcasting Unlocked
April 24, 2025
In this episode of Podcasting Unlocked, Alesia interviews marketing expert James Hipkin about crucial digital marketing strategies for podcasters. Learn how to leverage your website and email list to build your brand, attract more listeners, and avoid common digital marketing pitfalls. James shares practical tips on SEO optimization, content creation, search intent, email automation, and why your website is your most valuable digital asset. Whether you’re a beginner or looking to level up your podcast marketing, this episode is packed with actionable advice to help you grow your audience and reach your goals.
Listen to the podcast by clicking here: Digital Marketing for Podcasters: Website & Email Strategies to Grow Your Audience
Your Digital Marketing Coach Podcast with Neal Schaffer
March 21, 2025
What do rock & roll and high-converting websites have in common? More than you’d expect! In this episode of Your Digital Marketing Coach podcast, James Hipkin (Founder of Inn8ly) shares his unconventional yet powerful website growth strategies that help small businesses build trust, increase engagement, and maximize ROI. Drawing from his rock tour management experience, James reveals how adaptability, audience engagement, and strategic microtransactions can turn any website into a conversion engine. Plus, we dive into AI-powered marketing, showing how even small businesses can compete with big brands by leveraging customer insights and automation. Key Takeaways: ✅ Make Every Click Count – How to guide visitors through trust-building microtransactions that lead to bigger sales. ✅ Rock Your Marketing – What rock tour lessons teach us about digital customer engagement. ✅ AI for Small Businesses – How to use AI insights to create big-brand customer experiences—without a big budget. Plus, we uncover the biggest website mistakes businesses make and how to fix them for better conversions!
Listen to the podcast by clicking here: From Rock and Roll to ROI: Unconventional Strategies for Website Success
The Branding Laboratory
March 13, 2025
🎙️ Key Takeaways from “The Branding Laboratory” with James Hipkin 🚀 🌟 1. The Power of Strategy in Digital Marketing Strategy is the backbone of successful marketing. Without it, even the best tactics fall flat. Focus on understanding your audience’s pain points and journey to create impactful marketing. 🎯 2. Stop Selling, Start Serving Shift from “calls to action” to creating “pathways” that guide your audience naturally. Build trust by confirming you understand your customer’s problem before pushing for a sale. 💡 3. Website Essentials: The 6-Second Rule Page Load Speed: Fast loading builds trust. Consistency: Ensure branding is clear and recognizable. Benefit-Oriented Messaging: Lead with how you solve problems. Social Proof: Use testimonials and credentials to build credibility. Easy-to-Consume Content: Use visuals and white space effectively. Visuals That Guide: Use imagery to direct attention to key messages. 🎸 4. From Rock & Roll to Digital Marketing James’ journey from managing rock bands to leading digital marketing agencies shows the importance of empathy and discipline in business. His music background taught him the value of harmony and dissonance, which he applies to marketing. 📊 5. Data-Driven Decisions Over Gut Instincts Data doesn’t lie. Use it to understand your audience and refine your strategy. Loyalty and customer lifetime value are key metrics for long-term success. 🤝 6. Leadership & Emotional Intelligence Leadership is about frequent, gentle guidance, not micromanagement. Mistakes are opportunities to improve systems, not just blame individuals. 🚀 7. The Future of Digital Marketing Focus on creating value for your audience, not chasing trends. Use tools like Pinterest and AI to enhance your strategy, but always prioritize relevance and usefulness
Listen to the podcast by clicking here: The Power of Pathways: James Hipkin Reveals How to Drive Engagement & Conversions
Other Podcasts Appearances
- Peak Performance Perspectives with Mark Talukdar: #139-Marketing Mistakes That’s Costing You Customers: The Ultimate Growth Strategy with James Hipkin
- The Exceptional Sales Leader Podcast: Mastering Authenticity & Strategy in Marketing & Business with James Hipkin
- Catalytic Leadership: How To Fix Costly Marketing Strategy Mistakes With James Hipkin
- Side Hustle Hero Podcast with host Joan Posivy: Get ACCURATE Insights with UTM Codes and Say Goodbye to Guessing
- Counsel Cast: What’s The Secret To AI-Driven Law Firm Marketing Strategy? With James Hipkin
- Invest in Yourself: The Digital Entrepreneur Podcast: James Hipkin Joins Phil Better to Expose the #1 Mistake Killing Your Digital Marketing!
- More than a Military Spouse: 230. “Just Do It.” Making the Most of Your Military Spouse Life with Bonnie Conrad
- Imperfect Marketing: 260: Digital Marketing Strategy Simplified with Guest James Hipkin
- Digital Coffee: Marketing Brew: AI-Powered Marketing: 5 Game-Changing Strategies Revealed
- Vision Pros Live Podcast: What’s your vision? Featuring James Hipkin. Podcast Session 1.
- Brothers Frontier Podcast: Ep. 28 – How to Market Your Products: Bonnie Conrad
- Leveraging AI to Create Smarter Digital Marketing: Rethinking the Customer Journey: Leveraging AI to Create Smarter Digital Marketing
- Entrepreneur Encounter: Embracing the Imperfections of Entrepreneurship
- Hiscox Small Business Insurance: How Bonnie Conrad went from furniture builder to marketer
- KeyHire Solutions: How to Create a Website that ACTUALLY Converts (with James Hipkin)
- Business Story Of The Week: How a Strategic Website Can Transform Your Business Growth
- Author Nation: Driving Traffic to Your Author Website | Content Marketing for Subject Area Experts
- Marketers Talking: Maximizing Digital Marketing Strategies: Insights for Business Owners with James Hipkin
- The Entrepreneurial Success Podcast: How to Plan Your Social Media and Marketing Content
- Accelerate Your Business Growth: Accelerate Your Business Growth – Mastering Website Engagement
- Rocky Mountain Marketing Podcast: EP 160: Websites, Social Media, And Digital Marketing with James Hipkin
- The Doctor of Digital™ GMick Smith, PhD: How Do I Transform My Digital Marketing Strategy? James Hipkin Interview Episode #DXCVII
- Neil Wilkins Podcast: SMB Marketing with James Hipkin
- B2B Marketers on a Mission: How Insights into Your Target Audience Can Lead to Success
- When It Worked Podcast: WWTBAM James Hipkin
- Practice Growth HQ: How to Grow Your Practice from Six to Seven Figures – With James Hipkin
- Invisible to Invincible Podcast: Marketing and Branding for High Achievers: EP 032 | How One Military Spouse Mastered the Art of Successful Business Pivots with Bonnie Conrad
- Branded: How to Engage Website Visitors in Six Seconds or Less
- The Book Leads: Impactful Books for Life & Leadership: EP107: James Hipkin & His Book, Journey to Success: Digital Marketing for Small Business Owners
- Talking With Experts with Chris Cownden: EP29 Subscription Based Business Models For Small Businesses with James Hipkin
- Digital Marketing Masters Podcast: Mastering Marketing Strategies with James Hipkin (257)
- Marketing in the Age of AI: James Hipkin and Jeff Borschowa Interview
- Stop the Scroll Podcast: The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad
- Marketing Strategy Academy Podcast: 206 | Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy with Bonnie Conrad of Inn8ly
- Wednesday Wisdom Podcast: Six Ways to Engage Website Visitors in Six Seconds or Less with James Hipkin
- Remarkable Marketing Podcast: Why are Most Web Sites Terrible? And What is the Best Web Site Strategy?
- SIMPLI.FI TV: The Evolution of Digital Marketing | James Hipkin
- The Business Ownership Podcast: Engage Website Visitors In Six Seconds Or Less – James Hipkin
- Built to Scale: Built to Scale – Ep 29
- Marketing Wizards Inner Circle: Get More From Your Website Right Away
- B2B Marketers on a Mission: Building Better Marketing Funnels – A Three-Part Series: Part 1 – Top of Funnel, Part 2 – Mid-Funnel, Part 3 – Bottom-of-Funnel
- E-Commerce Secrets to Scale Podcast: E-Commerce Secrets to Scale – Episode 92
- Business by Referral Podcast: Business by Referral: Win Their Attention in 6 Seconds or Less
- She Coaches Coaches Podcast: Digital Marketing for Online Entrepreneurs
- Beyond Success: Your Website Has 6 Seconds or Less | James Hipkin
- More Perfect Marketing: The One About Reflecting The Buyer’s Journey on Your Website (with James Hipkin)
- Books Open Doors: Episode 116: 6 Ways to Convince Visitors to Stay On Your Website for More Sales with James Hipkin
- Author to Authority: Common Website Mistakes Entrepreneurs Make With Kim Thompson-Pinder and James Hipkin
- Nine-Five Podcast: Cutting Through the Digital Marketing B.S. [James Hipkin]
- Focus & Freedom for Entrepreneurs: A Marketing Program for Customers with James Hipkin
- One Big Tip: E215 – The Hub and Spoke Strategy: How Holistic & Comprehensive Digital Marketing Wins | with James Hipkin
- Power Lunch Live Podcast: Power Lunch with Melissa Van Oss, Irene Gutmann, James Hipkin, Nicole Shir
- The Thoughtful Entrepreneur: 1079 – Competent, Cost-Effective Outsourced Website Development with Inn8ly’s James Hipkin
- Wired for Success Podcast: Episode #68: Reaching Your Target Audience with the Right Message with James Hipkin
- The Rialto Marketing Podcast: 131. Marketing Can Be Simple With This Strategy
- The Round Table Talk Show: Dec 17th episode of The Round Table Talk Show with Sharifah Hardie
- The Science of CX: James Hipkin: The 5 Ways Customers Contribute Revenue
- Messages and Methods: The Hub and Spoke Digital Marketing Strategy with James Hipkin
- The Hummingbird Academy: Dream Big with Zhanna. Inspiring you to Re-Ignite, Re-Fire and Re-Fuel Your Life
- B2B Marketing on a Mission: How to Strategically Use Digital Marketing to Build Your B2B Website
- The Tim Gillette Show: James Hipkin joins the Tim Gillette Show S7 Ep16
- The Entrepreneur MBA Podcast: How a Client’s Digital Marketing Strategy Helps a Company Double in Revenue
- Future of Email Podcast Interview: A Conversation with James Hipkin of Inn8ly
- More Perfect Marketing: The One About Making Websites Easier for Small Businesses (with James Hipkin)
- Hook SEO Digital Marketing: 188 – The Hub and Spoke Marketing System With James Hipkin