Expert Podcast Guest
Listeners appreciate my no-nonsense, jargon-free approach. I explain the ins and outs of digital marketing in a way that they grasp and appreciate.
Bios - Short and Long
Since 2010, James Hipkin has built his clients’ businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.”
Over a 40 years career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing.
James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share.
His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what’s important. Marketing, done well, creates value for customers as well as the business.
Get the Conversation Started
Questions I love.
How can a small business owner use digital marketing to build their business?
What website mistakes do you see frequently?
What’s the most important thing to consider when planning digital marketing?
Why is the hub and spoke strategy so effective?
If a small business owner wants to focus on one digital marketing tactic, which one should they choose?
Where should a small business marketer start?
Topics We Can Discuss
The Hub and Spoke Strategy: Making Digital Marketing Make Sense
The Five-Second Rule: Making Website UX Design Make Sense
The Digital Marketing Pillars: Making Digital Marketing Plans Make Sense
Understanding Marketing and Sales Funnels – no they aren’t the same things.
Understanding SEO – When it makes sense and when it doesn’t.
Incorporating the power of relationship marketing into your business.
Social Media - Facts and Figures
Social Media Statistics
Facebook: 514 followers
Instagram: 76 followers
Inn8ly – 196 followers
James 1,335 contacts
Inn8ly – 36 followers
@jhipkin 1,069 followers
Email List: 1,500
Journey to Success
Digital Marketing for Small Business Owners