Digital Marketing – Stuff That Matters

Our blog focuses on Digital Marketing with an emphasis on using your website as a fulcrum for more effective marketing.

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Featured Blog Posts

Steps to an Effective Website

An effective business website starts with strategy. Specifically, understand your best prospects.

Convince Website Visitors to Stay, in Six Seconds or Less

The application of the six-seconds-or-less principle will result in more effective website pages. Read our six tips.

3 Steps to an Efficient Marketing Plan

You’ll be amazed at how efficient your marketing will be when you have a plan in place. Here are the three steps to follow for an efficient marketing plan.

Digital Marketing Tips & Tricks

How to Implement Small Business Email Marketing – Business Email Best Practices

Email Marketing may seem like the ugly stepchild of marketing tactics but the truth is, it’s one of the most effective choices you can invest in.

Create Value Using Hub and Spoke Marketing

Marketing a small business online is an effective way to maximize value. The hub and spoke strategy provide valuable tools that make it easy.

Campaign Testing - 7 things to know

Campaign testing is very important for effective digital marketing. Books have been written on testing. We’ve put together the 7 things you need to know.

Attention-getting content

Who has the time to spend writing website content? Well, you do if you follow our simple formula.