Digital Marketing – Stuff That Matters

You have likely heard a lot about marketing and sales funnels. It’s not surprising that you would ask what a sales funnel is. Let us tell you.

RFM (Recency, Frequency and Monetary value, is an analytic technique you can use to improve digital marketing.

An effective digital marketing funnel relies on three pillars: Traffic, Trust, and Value. We describe TV and how to use it.

Email Marketing may seem like the ugly stepchild of marketing tactics but the truth is, it’s one of the most effective choices you can invest in.

Marketing a small business online is an effective way to maximize value. The hub and spoke strategy provide valuable tools that make it easy.

Campaign testing is very important for effective digital marketing. Books have been written on testing. We’ve put together the 7 things you need to know.

Who has the time to spend writing website content? Well, you do if you follow our simple formula.