Digital Marketing – Stuff That Matters

Understanding the four pillars of digital marketing is all about knowing who your audience is, what they want, where to find them, and what to offer them.

A key part of a small business Digital Marketing Strategy should be social media. There are essential benefits it provides that other channels may not.

Surprisingly, many (most) digital marketers don’t know what their ACPO is nor do they understand how to calculate it. We can help.

The five relationship marketing principles can be used to make website marketing and sales funnels more effective.

See how an effective marketing funnel draws qualified prospects in, builds trust through microtransactions and converts prospects into customers.

You have likely heard a lot about marketing and sales funnels. It’s not surprising that you would ask what a sales funnel is. Let us tell you.

RFM (Recency, Frequency and Monetary value, is an analytic technique you can use to improve digital marketing.

An effective digital marketing funnel relies on three pillars: Traffic, Trust, and Value. We describe TV and how to use it.