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Digital Marketing – Stuff That Matters

Our blog focuses on Digital Marketing with an emphasis on using your website as a fulcrum for more effective marketing.

 

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Featured Blog Posts

Steps to an Effective Website

An effective business website starts with strategy. Specifically, understand your best prospects.

Convince Website Visitors to Stay, in Six Seconds or Less

The application of the six-seconds-or-less principle will result in more effective website pages. Read our six tips.

3 Steps to an Efficient Marketing Plan

You’ll be amazed at how efficient your marketing will be when you have a plan in place. Here are the three steps to follow for an efficient marketing plan.

Digital Marketing Tips & Tricks

The Four Pillars of Digital Marketing

Understanding the four pillars of digital marketing is all about knowing who your audience is, what they want, where to find them, and what to offer them.

7 Reasons Why Social Media Is a Powerful Marketing Tool

A key part of a small business Digital Marketing Strategy should be social media. There are essential benefits it provides that other channels may not.

Knowing Your Allowable Cost per Order Brings Freedom

Surprisingly, many (most) digital marketers don’t know what their ACPO is nor do they understand how to calculate it. We can help.

Relationship Marketing Principles for Effective Marketing and Sales Funnels

The five relationship marketing principles can be used to make website marketing and sales funnels more effective.

The Marketing Funnel Explained

See how an effective marketing funnel draws qualified prospects in, builds trust through microtransactions and converts prospects into customers.

What Is a Sales Funnel?

You have likely heard a lot about marketing and sales funnels. It’s not surprising that you would ask what a sales funnel is. Let us tell you.

RFM Digital Marketing Analysis

RFM (Recency, Frequency and Monetary value, is an analytic technique you can use to improve digital marketing.

Combine Traffic, Trust and Value for Effective Marketing Funnels

An effective digital marketing funnel relies on three pillars: Traffic, Trust, and Value. We describe TV and how to use it.

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