How to Use RFM Digital Marketing Analysis

RFM (Recency, Frequency and Monetary value, is an analytic technique you can use to improve digital marketing.

Combine Traffic, Trust and Value for Effective Marketing Funnels

An effective digital marketing funnel relies on three pillars: Traffic, Trust, and Value. We describe TV and how to use it.

How to Implement Small Business Email Marketing – Business Email Best Practices

Email Marketing may seem like the ugly stepchild of marketing tactics but the truth is, it’s one of the most effective choices you can invest in.

Create Value Using Hub and Spoke Marketing

Marketing a small business online is an effective way to maximize value. The hub and spoke strategy provide valuable tools that make it easy.

Campaign Testing - 7 things to know

Campaign testing is very important for effective digital marketing. Books have been written on testing. We’ve put together the 7 things you need to know.

Attention-getting content

Who has the time to spend writing website content? Well, you do if you follow our simple formula.
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