Digital Marketing – Stuff That Matters

Our blog focuses on Digital Marketing with an emphasis on using your website as a fulcrum for more effective marketing.

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Featured Blog Posts

Zen Marketing

A thoughtful approach to marketing that brings value to your audience and your business.
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Steps to an Effective Website

An effective website starts with strategy—understand your best prospects and their journey.
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Convince Website Visitors to Stay

Use the six-seconds-or-less principle for more effective website pages.
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Digital Marketing Trips & Tricks

Don’t Cut. Think.

Enhance your marketing strategies during economic downturns with critical thinking.
AI Marketing Workflows

Build an AI marketing workflow that connects AI tools into one smooth system.
From Temp to Team Member

How to unlock the potential of Custom GPTs and Projects to improve AI performance.
The Missing Middle

Don’t fall in the gap. See how mid-funnel marketing can be a difference maker.
Loss Leader Pricing’s Value

How a loss leader pricing strategy can be your best investment.
Metaprompting

How to make ChatGPT fix your prompts.
The Upside of a Downturn

You don’t need less marketing when times get tough. You need smarter marketing.
Optimize ChatGPT with Custom Instructions

See how optimized custom instructions provide a foundation to your AI interactions.