Relationship Marketing Principles for Effective Marketing and Sales Funnels

The five relationship marketing principles can be used to make website marketing and sales funnels more effective.

The Marketing Funnel Explained

See how an effective marketing funnel draws qualified prospects in, builds trust through microtransactions and converts prospects into customers.

What Is a Sales Funnel?

You have likely heard a lot about marketing and sales funnels. It’s not surprising that you would ask what a sales funnel is. Let us tell you.

How to Use RFM Digital Marketing Analysis

RFM (Recency, Frequency and Monetary value, is an analytic technique you can use to improve digital marketing.

Combine Traffic, Trust and Value for Effective Marketing Funnels

An effective digital marketing funnel relies on three pillars: Traffic, Trust, and Value. We describe TV and how to use it.

How to Implement Email Marketing – Best Practices for Your Small Business

Email Marketing may seem like the ugly stepchild of marketing tactics but the truth is, it’s one of the most effective choices you can invest in.

Create Value Using Hub and Spoke Marketing

Marketing a small business online is an effective way to maximize value. The hub and spoke strategy provide valuable tools that make it easy.

Campaign Testing - 7 things to know

Campaign testing is very important for effective digital marketing. Books have been written on testing. We’ve put together the 7 things you need to know.
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