Press Room

Your Digital Marketing Coach Podcast with Neal Schaffer

March 21, 2025

What do rock & roll and high-converting websites have in common? More than you’d expect! In this episode of Your Digital Marketing Coach podcast, James Hipkin (Founder of Inn8ly) shares his unconventional yet powerful website growth strategies that help small businesses build trust, increase engagement, and maximize ROI. Drawing from his rock tour management experience, James reveals how adaptability, audience engagement, and strategic microtransactions can turn any website into a conversion engine. Plus, we dive into AI-powered marketing, showing how even small businesses can compete with big brands by leveraging customer insights and automation. Key Takeaways: ✅ Make Every Click Count – How to guide visitors through trust-building microtransactions that lead to bigger sales. ✅ Rock Your Marketing – What rock tour lessons teach us about digital customer engagement. ✅ AI for Small Businesses – How to use AI insights to create big-brand customer experiences—without a big budget. Plus, we uncover the biggest website mistakes businesses make and how to fix them for better conversions!

Listen to the podcast by clicking here: From Rock and Roll to ROI: Unconventional Strategies for Website Success

The Branding Laboratory

March 13, 2025

🎙️ Key Takeaways from “The Branding Laboratory” with James Hipkin 🚀 🌟 1. The Power of Strategy in Digital Marketing Strategy is the backbone of successful marketing. Without it, even the best tactics fall flat. Focus on understanding your audience’s pain points and journey to create impactful marketing. 🎯 2. Stop Selling, Start Serving Shift from “calls to action” to creating “pathways” that guide your audience naturally. Build trust by confirming you understand your customer’s problem before pushing for a sale. 💡 3. Website Essentials: The 6-Second Rule Page Load Speed: Fast loading builds trust. Consistency: Ensure branding is clear and recognizable. Benefit-Oriented Messaging: Lead with how you solve problems. Social Proof: Use testimonials and credentials to build credibility. Easy-to-Consume Content: Use visuals and white space effectively. Visuals That Guide: Use imagery to direct attention to key messages. 🎸 4. From Rock & Roll to Digital Marketing James’ journey from managing rock bands to leading digital marketing agencies shows the importance of empathy and discipline in business. His music background taught him the value of harmony and dissonance, which he applies to marketing. 📊 5. Data-Driven Decisions Over Gut Instincts Data doesn’t lie. Use it to understand your audience and refine your strategy. Loyalty and customer lifetime value are key metrics for long-term success. 🤝 6. Leadership & Emotional Intelligence Leadership is about frequent, gentle guidance, not micromanagement. Mistakes are opportunities to improve systems, not just blame individuals. 🚀 7. The Future of Digital Marketing Focus on creating value for your audience, not chasing trends. Use tools like Pinterest and AI to enhance your strategy, but always prioritize relevance and usefulness

Listen to the podcast by clicking here: The Power of Pathways: James Hipkin Reveals How to Drive Engagement & Conversions

Peak Performance Perspectives with Mark Talukdar

February 18, 2025

Most businesses struggle with marketing because they focus on tactics instead of strategy—and it’s killing their growth. 💸 James Hipkin, a marketing expert with 40+ years of experience working with brands like Apple, Toyota, and Wells Fargo, reveals the secret to breaking through the digital noise: Stop making noise, start creating value!

Listen to the podcast by clicking here: #139-Marketing Mistakes That’s Costing You Customers: The Ultimate Growth Strategy with James Hipkin

The Exceptional Sales Leader Podcast

February 18, 2025

Businesses large and small are constantly looking for ways to keep themselves top of mind with their prospective customers. The great businesses always have ethics and integrity at the forefront of what they do. In this episode I’m joined by James Hipkin, Founder & CEO of Inn8ly, and James delves into the critical themes of authenticity and customer engagement, drawing parallels between his time in the rock-and-roll industry and his corporate marketing endeavours. He emphasises the value of empathy in building successful marketing strategies and demonstrates the vital role of authentic brand representation, as seen in his work with eminent companies like Apple and Toyota. The episode further explores common pitfalls like prioritising tactics over strategy in digital marketing and underscores the benefits of a customer-centered approach to fostering brand loyalty. With practical examples and rich anecdotes, James illustrates how brands can cultivate relationship equity for long-term success.

Listen to the podcast by clicking here: Mastering Authenticity & Strategy in Marketing & Business with James Hipkin

Catalytic Leadership

February 6, 2025

Too many businesses waste time and money on marketing tactics without a clear strategy, leaving them frustrated with poor results. In this episode, I sit down with James Hipkin, a seasoned marketing expert with over 40 years of experience working with brands like Apple, Toyota, and Wells Fargo. James shares why most marketing efforts fail—not because of bad copy or design, but because of a lack of strategy. He breaks down his Hub and Spoke model, revealing how to make your marketing work as a system instead of disconnected efforts.

We also discuss why most loyalty problems stem from a broken sales process and how fixing it can dramatically increase revenue. James introduces a bold new way to think about websites: Instead of focusing on conversions, businesses should aim for confirmation—proving to visitors they understand their problem and have the right solution.

If you’ve ever felt like your marketing isn’t working the way it should, this episode is packed with actionable insights to stop making costly marketing strategy mistakes and start seeing real results. Plus, James offers a free 30-minute consultation—don’t miss out!

Listen to the podcast by clicking here: How To Fix Costly Marketing Strategy Mistakes With James Hipkin

Side Hustle Hero Podcast with host Joan Posivy

January 28, 2025

Enter UTM codes— use simple, free tools that gives you clear answers about what’s working in your marketing and what’s not. In this episode, marketing pro Bonnie Conrad demystifies UTM codes and shows you how to use them to track traffic, engagement, and conversions with precision. We’ll cover:

• What UTM codes are and how they can reveal where your audience is really hanging out.
• Step-by-step instructions for setting them up with Google’s free Campaign URL Builder.
• Real-life examples of how UTM codes have been used to make data-driven decisions that save time and money.

Be sure to catch the ending wrap up where you’ll hear how I tested UTM codes myself, the glitch I uncovered, and how I fixed it with a little help from AI. Whether you’re brand-new to analytics or just want to maximize your efforts, this episode will give you practical tools to grow your side hustle smarter, not harder.

Listen to the podcast by clicking here: Get ACCURATE Insights with UTM Codes and Say Goodbye to Guessing

Counsel Cast

January 28, 2025

Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today’s digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like “boiling the ocean” and chasing shiny objects. Tune in to discover how to create a law firm marketing strategy that genuinely connects with clients and drives meaningful growth.

Listen to the podcast by clicking here: What’s The Secret To AI-Driven Law Firm Marketing Strategy? With James Hipkin

Invest in Yourself: The Digital Entrepreneur Podcast

January 8, 2025

In this episode of “Invest in Yourself: The Digital Entrepreneur Podcast,” host Phil Better connects with marketing veteran James Hipkin.

With over four decades of experience in advertising and digital marketing, James shares invaluable insights into the entrepreneurial mindset, effective marketing strategies, and the importance of customer-centric approaches.

Discover how curiosity can open new market opportunities, why understanding the customer journey is crucial, and actionable advice for budding entrepreneurs.

Listen to the podcast by clicking here: James Hipkin Joins Phil Better to Expose the #1 Mistake Killing Your Digital Marketing!

More Than a Military Spouse

December 19, 2024

Today’s conversation is about making the most of your military spouse’s life. I chat with milspouse Bonnie Conrad about building a business in the middle of nowhere, and how she’s discovered and pursued her true passion as a military spouse, while PCSing and raising a family.

Listen to the podcast by clicking here: 230. “Just Do It.” Making the Most of Your Military Spouse Life with Bonnie Conrad

Imperfect Marketing

December 12, 2024

In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.

Topics covered in today’s conversation include:

🗸 Why many small business owners misunderstand marketing strategy.
🗸 The importance of focusing on confirmation over conversion for websites.
🗸 How understanding your best customers can drive effective strategy.
🗸 The RFM model (Recency, Frequency, Monetary) and its role in targeting.
🗸 Measuring success using UTM codes and Google Analytics for better insights.

Listen to the podcast by clicking here: 260: Digital Marketing Strategy Simplified with Guest James Hipkin