Mastering Content Writing: Creating Content That Ranks with Keywords Everywhere

Do you want to supercharge your content writing and marketing team to create high-quality content and blog posts that rank on search engine results pages, match search intent, and deliver exceptional value to potential customers?

A business owner can become a content creator, regardless of their writing skills, using the power of Keywords Everywhere’s one-two punch to write content that matters.

Keywords Everywhere is an easy-to-use and efficient keyword research tool that helps you find long-tail keywords, and the Keywords Everywhere ChatGPT widget Helps you create content. It’s a one-stop shop that a business owner can use to produce high-quality content.

For example, I’m using Keywords Everywhere every week to craft content for the Inn8ly blog, content that consistently brings potential clients to Inn8ly.com. I’m also using it to help our clients use content marketing to build their businesses.

So, business owners, join me; let’s master content writing with Keywords Everywhere together!

Why Effective Content Writing Matters

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“Google’s mission is to organize the world’s information and make it universally accessible and useful.” ~ Google.com

Content marketing is a cost-effective digital marketing strategy that a business can use to market its products and services. But, to achieve this in today’s digital world, you need to be seen, and breaking through the noise is hard. But Google’s mission statement, quoted above, gives you the key. To break through, you need content that connects with potential customers in two ways:

• it needs to be seen by your audience, and
• it needs to drive website traffic.

The strategy has two parts to accomplish this: understanding how your audience uses keywords and why they are searching. Basically, the key is writing unique and useful content that your prospects can find (it ranks high in search engine results) and captivates them once they find it. 

Keywords Everywhere – A Content Writer’s Secret Weapon

In this article, we’ll cover the highlights of Keywords Everywhere’s keyword search tools and explore the power of Keywords Everywhere ChatGPT templates. This combination of tools will improve your content writing and help you write content that your audience can find (keywords) and will value (search intent).

Are you ready to advance your content writing and watch your visibility soar?

First – What is Keywords Everywhere?

Keywords Everywhere is a powerful, freemium Chrome (and Firefox) browser extension that provides easy-to-access and use insights into keywords. It presents its data on the search engine results page in the column beside the search results. The data includes keyword volume and trends, competition, related keywords, and long-tail keywords. More data points are reported, but these are the ones that matter when you start.

By analyzing search volume, competition, and trends, Keywords Everywhere supports content writing by providing valuable insights into people’s words and phrases to find information online. It also gives you long-tail keywords that are related to the master keyword, and that will be easier to rank. You can use this information to write blog posts that rank higher in search results, and your content writing will resonate with your target audience.

But wait, there’s more…

Creating Content with Keywords Everywhere ChatGPT Widget

When the Keywords Everywhere browser extension is active, your ChatGPT screen will have two additional buttons, templates, and various continue options. The widget lets content writers write content for a content strategy efficiently. Examples include writing blog posts, social media posts, long-form content, landing pages, sales copy, and more.

The Template button launches a prompt widget with many tested prompts that content writers can use in their content writing process. We’ll get into more detail below, but broadly, the templates are presented in a logical sequence that content writers can use to prepare content that incorporates targeted keywords, matches search intent, and will be valued by search engines and the target audience.

The Importance of Matching Search Intent to Effective Content Writing

Finding keywords is useful, but content writing is even more effective when the content matches the intent of searchers. Take another look at Google’s mission statement, specifically, “…and useful.”

What is Search Intent?

Search intent, sometimes called “user intent,” is a person’s goal when typing a keyword into a search engine like Google or Bing. It’s what searchers are trying to accomplish with their search. For example, if the search intent is informational, but your content is focused on products (transactional), the search engines aren’t going to rank your content on page one, regardless of the content’s quality.

Search Intent Example

If someone types “best pizza near me” into Google, their intent is to find a pizza restaurant to eat at right now. Their intent is commercial. They are researching commercial options. On the other hand, if someone searches for “how to make a pizza,” their intent is to find a recipe or instructions. They are looking for information. Understanding intent is key to effective content writing.

The Role of Search Intent in Content Writing

Understanding intent is critical for content writers creating search-engine-optimized content. When writing content for SEO, you want to ensure the content matches the searcher’s intent. If your page doesn’t match the user’s intent, it’s unlikely to rank highly because search engine algorithms aim to show the most relevant pages for each search. Bluntly, the content won’t be ranked if it doesn’t match the user’s intent.

So, while Keywords Everywhere helps content writers find keywords, it’s important that the content writers understand the intent behind those keywords.

Pro Tip

Search intent is the ‘why’ behind a search query. 🌟

• Understanding the ‘why’ behind a search helps a content writer match their content writing focus to the target audience’s needs.
• This will improve your page rank and make your content marketing more successful.

Use Search Engines to Find Search Intent.

To determine search intent, you don’t need to guess. The search algorithms will tell you what the intent is. Search for your selected keyword and see what the search algorithms present. For example, if you enter the keyword phrase “how to bake a cake” into the Google search bar, the type of results that appear tell you what Google believes the intent is. You’ll likely see a list of step-by-step guides, recipes, and instructional videos. This indicates that the search intent for this keyword is informational – Google and the other search engines believe that users are seeking information on how to bake a cake.

On the other hand, if you search for “cake mix,” the results will likely be product pages, online grocery stores, Google Shopping listings, and e-commerce sites selling cake mix. This suggests that the search intent is transactional – users want to purchase cake mix.

If you type in “best cake recipes,” you’ll see a list of articles, web pages or blogs comparing different cake recipes, which suggests a mix of informational and navigational intent – users are seeking information but also looking to navigate to specific sites for the best recipes.

By observing the type of content that ranks on the first page of Google for your chosen keyword, you can get a good idea of the underlying search intent. Remember, Google aims to provide users with the most relevant results for their query, so the search results reflect what Google believes is the user’s intent.

Finally, don’t argue with Google. It doesn’t matter what you, the content writer thinks. Determine search intent by studying the search engine results page (SERP) for your keyword. The types of pages that rank – whether they’re blog posts, product or website landing pages, or something else – give you a strong indication of what the search engines believe users are looking for when they do that search.

Search Intent Descriptors

Here are the top four search intent descriptors:

1. Informational: Users are seeking information or answers to specific questions. They want to learn about a particular topic or understand a concept better. Examples include “how to,” “what is,” or “benefits of.”
2. Navigational: Users are looking for a specific website or webpage. They have a clear destination in mind and use search engines to find the direct link to that website. Examples include searching for a brand, company, or specific URL.
3. Transactional: Users intend to purchase or engage in a specific transaction. They are looking for products, services, or deals and are ready to take action. Examples include searching for “buy,” “discount,” or “best price.”
4. Commercial: Users are in the research or consideration phase of the purchasing process. They want to compare options, read reviews, and seek more information before deciding. Examples include searching for “best,” “top-rated,” or “reviews of.”

There are more than four, but these are the key ones to use when you are getting started. Search intent may seem like a relatively small thing, but including this simple step when you are writing goes a long way toward content that’s rewarded by the search engines.

Would you like the infographic? Use the button below to get a copy.

Click to Get the Search Intent Infographic!

Basically, understanding search intent is crucial for content writing that aligns with the users’ intentions and provides them with relevant, valuable, and useful information that supports the buyer’s journey. You don’t want to write a how-to article for a keyword that has a transactional search intent. Google will not reward content like this with a high rank. 

Content Writers – How to Use Keywords Everywhere ChatGPT Widget

Once you have selected a keyword or keywords, the Keywords Everywhere ChatGPT widget will help your content writing. Use the templates in the widget to create content that contains your targeted keywords, matches search intent, and solves your target audience’s problems or answers their questions. Relevant content like this is more likely to be shared, linked to, and referenced by other websites, thus boosting your website’s domain authority and visibility.

Keywords Everywhere has excellent documentation, and their YouTube channel is especially useful. I won’t be digging into all the options here. I encourage content writers to explore the tools and find out how they fit into their content writing process.

To get started, go to Keywords Everywhere’s website and select the browser extension you wish to use, either Chrome or Firefox. Then, install and activate the Keywords Everywhere browser extension. The free version is quite useful, but purchasing credits unleashes even more features and isn’t expensive—$20 will take you a long way.

If you purchase credits, turn the extension off when you aren’t doing keyword research. Credits are used every time you do a search if the extension is active. This includes searches on YouTube, so turning off the extension when you aren’t using it will save credits.

Content Writers – Use My 6-Step Content Writing Process

1. Identify Relevant Keywords: Use the Keywords Everywhere tool to research keywords related to your blog post topic. Look for keywords with reasonable search volume and low competition to increase your chances of ranking well.
2. Assess search intent: Analyze user intent for your shortlist keywords by searching the terms and seeing what’s displayed on the search results page. 
3. Craft Engaging Titles: Incorporate your keywords naturally into your blog post titles. Make sure the titles are compelling and accurately represent the intent of searchers.
4. Write High-Quality Content: Use the steps shown in the templates to create informative, engaging, well-structured, and valuable content. (Caveat emptor: AI tools like ChatGPT are like smart interns who want to please but require careful supervision. See point six below.)
5. Use the widget template Category: SEO, Sub-Category: On-page Optimization, Template: Insert Keywords into content to incorporate your keywords throughout the content. 
6. Edit like a fiend: prioritize readability and user experience, and add your experiences and personal touches to the content. Do the work and check on accuracy and validity. Make the content your own.

A Content Writing Process for Content Creators – Conclusion

By following these steps and leveraging the power of the Keywords Everywhere ChatGPT widget templates, you can take your content writing to another level. You will create content that is likely to rank high and resonate with your audience. Combining effective keyword research and search intent to craft valuable content will elevate your content marketing.

Get started today and unlock the secrets of successful content marketing. Write blog posts and social media posts that resonate, provide value, and propel your authority to new heights. Unleash your content writing brilliance—let Keywords Everywhere be your trusted ally. 

Remember, the digital marketing landscape is noisy and constantly evolving. Staying ahead of the game requires continuous learning and adaptation. Embrace the new tools and techniques. Let your creativity and expertise shine through. Your audience awaits, ready to be inspired by your brilliance.

Author: James Hipkin

Since 2010, James Hipkin has built his clients’ businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.”

Use this link to book a meeting time with James.