Small Business Marketing

See how an effective marketing funnel draws qualified prospects in, builds trust through microtransactions and converts prospects into customers.

You have likely heard a lot about marketing and sales funnels. It’s not surprising that you would ask what a sales funnel is. Let us tell you.

RFM (Recency, Frequency and Monetary value, is an analytic technique you can use to improve digital marketing.

An effective digital marketing funnel relies on three pillars: Traffic, Trust, and Value. We describe TV and how to use it.

Marketing a small business online is an effective way to maximize value. The hub and spoke strategy provide valuable tools that make it easy.