7 Reasons Why Social Media Is a Powerful Digital Marketing Channel for Small Businesses

A key part of a small business Digital Marketing Strategy should be social media. There are essential benefits it provides that other channels may not.

How Knowing Your Allowable Cost per Order Gives You Freedom

Surprisingly, many (most) digital marketers don’t know what their ACPO is nor do they understand how to calculate it. We can help.

Relationship Marketing Principles for Effective Marketing and Sales Funnels

The five relationship marketing principles can be used to make website marketing and sales funnels more effective.

The Marketing Funnel Explained

See how an effective marketing funnel draws qualified prospects in, builds trust through microtransactions and converts prospects into customers.

What Is a Sales Funnel?

You have likely heard a lot about marketing and sales funnels. It’s not surprising that you would ask what a sales funnel is. Let us tell you.

How to Use RFM Analysis for Better Digital Marketing

RFM (Recency, Frequency and Monetary value, is an analytic technique you can use to improve digital marketing.

Combine Traffic, Trust and Value for Effective Marketing Funnels

An effective digital marketing funnel relies on three pillars: Traffic, Trust, and Value. We describe TV and how to use it.

Digital Marketing for Small Businesses

Marketing a small business online is an effective way to maximize value. The hub and spoke strategy provide valuable tools that make it easy.